I started in art direction and spent the last 7+ years moving into product design for complex systems.

Most of the work happens before the screen. I negotiate with legal and compliance, read what a feature really costs the business, and spot the opportunities worth the effort.

The visual craft comes after, and it still matters.

My job doesn't end at the Figma handoff. Products earn trust through predictable behavior, and the gap between design and build is where that gets lost.

Code was always part of how I work. Before AI, it was WordPress, Salesforce and Bootstrap. Today it's React, Next.js and Tailwind, with AI helping me move faster.

The habit stayed the same: build enough to know the design holds up.